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APA Style for Writing: Advertisements

This guide will cover APA format for papers.

Tips

Authors

An author can be a person but can also be an organization, or company. These are called group or corporate authors. Most advertisements will have a corporate author such as an advertising agency or a company name.

Titles

Some advertisements may not have an identified title. If you are citing something with no identified title, write a description of the product/brand being advertised and place it in square brackets (e.g. [Advertisement for McDonald's coffee]. Put this description in brackets where you'd normally put the title.

Formatting

Note: All citations should be double spaced and have a hanging indent in a Reference List.

A "hanging indent" means that each subsequent line after the first line of your citation should be indented by 0.5 inches.

Advertisements in Print from a Magazine, Journal or Newspaper - Known Title

Name of Company That Owns the Product. (Year, Month Day of issue which contains advertisement if known). Name of advertisement [Advertisement]. Name of Journal, Magazine or Newspaper, Volume(Issue) if known, page number advertisement is found on.

Reference List Example

BMW. (2011, June 4). Diesel reinvented [Advertisement]. Fictional Magazine, 7(1), 17.

In-Text Paraphrase

(Company Name, Year)

Example: (BMW, 2011)

In-Text Quote

(Company Name, Year, p. Page Number)

Example: (BMW, 2011, p. 17)

Advertisements in Print from a Magazine, Journal or Newspaper - Unknown Title

Name of Company That Owns the Product. (Year, Month Day of issue which contains advertisement if known). [Advertisement for Name of Product being advertised]. Name of Journal, Magazine or Newspaper, Volume(Issue) if known, page number advertisement is found on.

Reference List Example

FedEx. (2011, May). [Advertisement for FedExCup]. Sample Magazine, 5(1), 30.

In-Text Paraphrase

(Company Name, Year)

Example: (FedEx, 2011)

In-Text Quote

(Company Name, Year, p. Page Number)

Example: (FedEx, 2011, p. 30)

Advertisements from AdForum Database

Name of Agency. (Year ad created if known or n.d. if no date given). Brand name: Title of advertisement [Advertisement]. Retrieved from AdForum database.

Note: The APA Manual (6th ed.) requires the URL of the database home page. Seneca Libraries suggests that the database name be used.

Reference List Example

Cole & Weber United. (n.d.) Nike: Diamond backs [Advertisement]. Retrieved from AdForum database.

In-Text Paraphrase

(Company Name, Year)

Example: (Cole & Weber United, n.d.)

In-Text Quote

(Company Name, Year)

Example: (Cole & Weber United, n.d.)

Note: Because advertisements in AdForum do not have page numbers, paragraph numbers or section headings,this information is left out of the in-text citation.

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